Subliminal Messaging
Friday, June 3rd, 2011
Is Subliminal Messaging Illegal?
Subliminal Messaging – Is It Illegal?
There is a lot of controversy surrounding subliminal messages right now. In the last couple of years they have been big news..
First it was McDonalds – they got accused of flashing a subliminal image on the Food Network tv channel. Then it was George Bush in the public eye for, using political subliminal messages to try and gain an advantage during his election campaign. It is a shame, but even after being highlighted in the media like this, these subliminal manipulations were not further investigated. George Bush just ignored the allegations and eventually they went away, and McDonalds claimed it was just an error rather than a deliberate subliminal advert.
No further investigation ever followed either Bush or McDonalds – sadly. It is clear that more should be done to monitor and control the use of subliminal messages and how they are used, but back to the original question: Simply put, no they are not illegal. They are not allowed to be used within advertising in the way that you can’t use pure subliminal sounds, or flashing subliminal images or text. However the the rules don’t really apply to a “subliminal suggestion”.
A subliminal suggestion is usually an image which when you first look at it probably appears normal, but on further inspection there is a subliminal link – normally linking a product to sex within the mind of the consumer. This can be as simple as having a beautiful girl smiling and using the product, or it may be more subtle such as incorporating the female body figure into the background of your adverts – Pepsi often use this female type imagery for example.. Use Subliminal Messaging For Your Own Advancement You don’t have to be scared of subliminal messages – you can use them audio for your own personal development – to help you reach your goals, and when they are used responsibly like this they can have a fantastic, even life changing result! They act like a mild form of hypnosis and they gradually re-shape your inner most thoughts and beliefs from the inside out – and most importantly; in a positive way of your choice..
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Is Subliminal Audio Illegal?
There is a lot of controversy surrounding subliminal messages right now. In the last couple of years they have been big news.. McDonalds were high profile a couple of years ago when they were caught flashing an advert for a tenth of a second during a cooking program on the Food Network. Then it was George Bush in the public eye for, using political subliminal messages as part of his election campaign. These instances caused a public outcry at the time, but unfortunately little was done. Subliminal messages can’t be used in the media – i.e. you can’t use them within advertising (but that didn’t seem to stop McDonalds).
This is whether using subliminal audio suggestions, or text / images flashed at a tenth of a second. However the lines blur a little in regards to the “subliminal suggestion”.. A subliminal suggestion is in most cases an image which with just a passing glance you wouldn’t notice anything, but on further investigation there is a subliminal link – usually linking a product to sex within the buyers mind.
Typical examples of this can include somehow incorporating or hiding the word “sex” within the imagery / background of the advert, or something as simple as having a beautiful girl holding / using the product – Pepsi often use this female imagery for example, even down to the very fact that their bottles are shaped to model the body of a beautiful woman.
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